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As remote work and virtual collaboration capabilities continue to influence today’s organizations, establishing a dynamic, inspiring and meaningful on-site experience has become more important than ever. Forward-thinking companies are recognizing the irreplaceable value of in-person, face-to-face interactions – IBM, for example, has called remote workers back to the office in an effort to spur business growth.
Unique spaces are rising to the forefront as employers seek to create more purposeful, engaging experiences. In this month’s news aggregate, we explore this shift and how some of the most innovative companies are developing branded environments.
The generic, one-size-fits-all approach no longer dominates the workplace conversation – businesses are looking for personalized, customized designs that make a powerful statement. HR Dive discusses how companies are focusing on the ways in which office design can communicate culture, while Fast Co. Design offers examples of impactful, authentic branding that avoid overt messaging. Whether through deliberate use of color, materials, furniture or fine details, employers’ considerations are shifting toward how to send a purposeful message about the company through design.
With 67 pieces in the Coalesse Lagunitas Lounge System, endless configurations are possible. Designers can create a setting that’s unique to each space.
Interior Design highlights Nike’s new NYC office, which features a 50 x 84-foot basketball court that can host local teams and can be used as a multi-purpose area, along with a staircase inspired by the tunnel athletes often enter before reaching an open field. Meanwhile, Google in NYC features low-key corporate branding with intriguing “conversation pieces,” such as a “kinetic sculpture of tumbling black, white, or metallic prisms” on the ceiling of a footbridge.
In a panel discussion with industry leaders moderated by Work Design Magazine, CEO of Jamba Juice Dave Pace mentions conference rooms named for smoothies and feature walls that highlight graphics of ingredients as details in the office that reinforce the brand. Microsoft has taken unique elements to the next level, with a collaboration room built inside a treehouse – a nod to Microsoft’s relationship to nature and its 500-acre campus in the woods.
Custom upholstery, materials and colors contribute to the uniqueness of a space.
The importance of personalized environments has not gone unnoticed, especially when you add desk accessories and office storage to your space. Facility Executive discusses new research on worker preferences, highlighting that employees look for attractive, creative elements in the office, and that many believe local culture is missing from their company’s aesthetic. Moreover, Workplace Insight notes research in which people cite an uninspiring workplace as a major inhibitor to creativity.
The desire for unique spaces that portray the particular values, message and culture of the brand, and even reference the company’s locale, is evident. Thoughtfully-curated areas create a more energetic, positive atmosphere, and forward-thinking organizations are considering how to build inspiring settings that enliven the everyday work experience.
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