Our Driven by Design video series continues as host John Hamilton drives around Munich with this week’s guest: James Ludwig, Global Vice President of Design for Steelcase Product and Engineering. In this third episode, Hamilton and Ludwig discuss topics ranging from Ludwig’s career in Germany, to tensions faced by designers and being a victim of one’s successes as a designer.
James Ludwig joined Steelcase in 1999. He is responsible for the product design direction of Steelcase, including the design direction of all Steelcase showrooms and WorkLife Centers. He oversees studios in Europe, Asia and the United States.
Ludwig holds degrees in Industrial Design and Architecture from the University of Illinois at Champaign-Urbana and from The Cooper Union in New York City. He was the recipient of a Fulbright Grant to Berlin in 1992. Ludwig has taught at the Berlin University of the Arts, in both the Architecture and Industrial Design departments.
Prior to his years at Steelcase, Ludwing was a founding partner of bold: architects.designers, an interdisciplinary design consultancy in Berlin, Germany.
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