The day had come. Thursday, October 18th, we launched our brand in Paris, unveiling our story and the journey we started four years ago in San Francisco. I thought:
Will everything go well? Will we remember every detail? Are we really ready? And ultimately… Will people in France feel connected to what we believe in?
I am French but I have been living and working abroad for the last 7 years. I have two small children and a lovely husband; I just called home – in the US – to wish them good morning. While I walk back to our showroom I miss them … Am I doing the right thing?
While I wonder, I see the lights on through the windows, I hear the buzz, and I see our tag line “For the New Work Day.” Yes, I feel so connected to this mission! It is a new work day. A day in which work and life are merging, a day which is not 9-to-5 anymore but goes around the clock, around the globe, and connects us all.
Our team inside the showroom looks like a happy well-connected group of people. Coming from France, Germany, Italy, and the Netherlands, they live our mission every day. Like them, like us, many other people are trying today to find a new rhythm – a rhythm that plays at the intersection of life and work.
Patricia Urquiola is with us too, sharing the solution she designed for us: The Hosu Contemporary Lounge– a lounge that gives workers personal space while allowing people to work close to the floor and in a relaxed posture anywhere – at home, in an office, a hotel, a library. She is full of energy, she talks about the project process and shares a lot of anecdotes – she makes all of us laugh.
Architects, designers, customers, press… all nod, smile, understand… I believe they do recognize themselves in our story. “Yes it's me, I sit next to my teenage girl in the evening on the sofa. She does her homework there, never wants to sit at a desk and we both work on the couch… but we are together,” an architect told us.
Tonight, I feel our community has been extended – the French are on board! Now more people are thinking creatively about the New Work Day.
Be part of the community – the more of us there are, the more influence we'll have. Share your story about how you manage work and life activities every day. We're listening.
*Photos by Frederic Baron-Morin & Anne-Emmanuelle Thion
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